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Article: Ford: New platform gives Escape identity.

Article from:
Automotive News
Article date:
April 10, 2000
Author:
Copyright

DETROIT - Ford Motor Co. rejected the money-saving shortcut of using an existing car or truck platform for its new small sport-utility, the Ford Escape.

The company's car platforms could not deliver the light-truck durability that the company wanted. Existing truck platforms couldn't provide the nimble handling needed to attract car buyers.

So Ford developed a new truck platform for the Escape. But it will be Ford's first truck platform with unibody construction, like the Jeep Grand Cherokee.

``When we looked at other platforms available to us there were too many customer compromises,'' said Keith Takasawa, Escape chief program engineer.

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