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Article: KRUPS GETS PERSONAL, ADDS NONFOOD APPLIANCES; EXTENDS BRAND WITH PERSONAL AND HEALTH CARE LINES, INCLUDING BLOOD-PRESSURE MONITORS, MASSAGERS, AND OTHER BODY CARE PRODUCTS.(Brief Article)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- March 27, 2000
- Author:
CopyrightCOPYRIGHT 2000 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CLOSTER, N.J.-Krups North America plans to boost its department store and specialty store appeal in the United States by adding personal care and home health care products to its name-brand arsenal.
The move to enter the health care and paramedical markets, as reported last week in HFN, is an attempt to build on the success Krups has had with dental care, according to Marc Navarre, president of Krups NA.
"We are doing well with our toothbrush and dental jet line, both in the United States and worldwide," Navarre said, adding that the company plans to grow its U.S. market share by expanding into niche categories.
The new lines include ...