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Article: Late News.(Brief Article)
- Article from:
- Advertising Age
- Article date:
- April 10, 2000
CopyrightCOPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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McDonald's to unveil new ad tagline
[oak brook, ill.] McDonald's Corp. is preparing to show its new ad campaign, from DDB Worldwide, Chicago, to franchisees at the fast-feeder's co-op meeting set to begin April 17 in Orlando. The tagline "We want to make you smile" will replace "Did somebody say McDonald's?"
DDB, Grey, FCB pitch $300 mil Compaq account
[houston] Compaq Computer Corp. has called agency finalists back for a second round of presentations in its estimated $300 million global brand review. Incumbent DDB Worldwide, New York, as well as Grey Advertising and FCB Worldwide, both New York and San Francisco, each pitched last week. ...