|
|
Article: Romance Execs Plan to Relaunch an 'Oasis'.(Romance Classics to relaunch under a new name)
- Article from:
- Multichannel News
- Article date:
- March 6, 2000
- Author:
CopyrightCOPYRIGHT 2000 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK -- With life in the women's niche looking more and more like the fast lane, officials at Romance Classics plan to soon relaunch the network under a new name.
Romance had discussed a potential name changed with cable operators last fall, Multichannel News reported, but network executives have not confirmed plans for a new brand until recently. The announcement of the new name is planned within a couple of months, said Kate McEnroe, president of Romance and American Movie Classics, two networks owned by Cablevision Systems Inc.'s Rainbow Media Holdings Inc. programming unit.
"We're relaunching the network, moving away from a Romance category into ...
Related newspaper, magazine, and journal articles:
|
|
Article: AMC romances film buffs with added genre.
The Boston Herald;
June 19, 1997 ;
638 words
... ... old films, AMC and Romance have succeeded as niche ... 30 and older, while Romance is set up primarily ... tied in with Harlequin Romances. "Operators have ... station lineups," said McEnroe. The acceptance for Romance Classics surprised ...
|
|