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Article: Get an umbrella, it's raining bank giveaways.
- Article from:
- Wearables Business
- Article date:
- April 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Advertising Specialty Institute, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Although banks aren't known for giving money away, they are known for giving away vault-fulls of promotional products.
From pens and plastic piggy banks to T-shirts and electronics, banks love giveaways because they attract new customers with a minimal investment.
"You name it, I've given it away," says Alvin Harward, senior vice president of Central Bank, located in Provo, Utah. "I've given away everything from stress balls to golf balls."
Harward, who has been with Central Bank for 30 years, says promotional products are an important marketing tool at his bank for two reasons. "First, it leaves our name around for a long time, so customers ...