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Article: Beyond the baseball cap.(Brief Article)
- Article from:
- Wearables Business
- Article date:
- August 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Advertising Specialty Institute, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hold onto your hat -- new options are revitalizing the head-wear market
Just about the time you've collected enough baseball caps in plenty of colors to accessorize any outfit or mood, it's time to consider a new look in headwear.
C'mon, you should have known. When Abercrombie & Fitch launched its bucket cap at retail a couple of years ago, you should have seen it coming. The high school and college set went head over heels for the look their grandfathers favored when fishing. Baby Boomers (parents of the younger set) haven't bought into the new look just yet. We'd just figured out how, when and where to wear a baseball cap. Men, women and children wore ...