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Article: Gender and Team Differences on Present and Future Sport Consumption Behavior and on Environmental Factors Associated With Spectator Attendance.
- Article from:
- Research Quarterly for Exercise and Sport
- Article date:
- March 1, 2000
CopyrightCOPYRIGHT 2000 American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Galen T. Trail and Dean F. Anderson, Iowa State University
Sport spectating is a popular leisure activity in the United States, however there has been limited study of sport spectator consumption behavior. We were interested in the differences between genders and between spectators at men and women's intercollegiate athletic basketball games on several categories of dependent variables. The three categories were environmental factors that were associated with game attendance (ticket pricing, friends, family, and promotions), present behavior of spectators (merchandise consumption, media consumption, and wearing of team paraphernalia), future behavior of fans ...