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Article: MTV Gives Go-Ahead to '10 Spot' Series.(Brief Article)
- Article from:
- Multichannel News
- Article date:
- March 27, 2000
- Author:
CopyrightCOPYRIGHT 2000 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MTV: Music Television has green-lit six new series for its "10 Spot" lineup, the weeknight 10 p.m. to 11 p.m. block that showcases the network's original longform programming.
At an upfront event for advertisers in Los Angeles last week, MTV unveiled its half-dozen new shows, which include a mix of music, drama and animation. They include the previously announced 2gether: the series, a spinoff of the network's first original movie. MTV officials also described five additional shows they have in development for the primetime 10 Spot.
MTV is hosting four regional upfronts -- which the network has dubbed "infronts" -- with the remainder set for New York ...
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... ... 100 short-form elements. MTV Entertainment President Brian Graden told TelevisionWeek that the ... past couple of years, Mr. Graden said MTV has developed certain strategies ... slices of content." Brian Graden, president, MTV Entertainment
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