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Article: Apollo Sets Uncharted Course.(Computer printers being sold in unusual places)(Brief Article)
- Article from:
- San Diego Business Journal
- Article date:
- March 20, 2000
- Author:
CopyrightCOPYRIGHT 2000 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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H-P Firm Sells Its Printers in Unusual Retail Outlets
Who would have thought five years ago that consumers buying a Big Gulp at 7-Eleven could also buy a pre-paid cell phone?
Just as unimaginable a few years ago, consumers can now also pick up a computer printer while filling their prescription at Rite Aid.
After a year in business, San Diego-based Apollo Consumer Products has found success selling its colorful, hip, low-cost printers in atypical locations, such as drug stores.
A wholly owned subsidiary of dominant printer maker Hewlett-Packard Co., Apollo offers its printers -- priced below $89 -- through stores like Rite Aid, ...