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Article: MEMO PAD.(Brief Article)
- Article from:
- WWD
- Article date:
- April 14, 2000
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WHO WANTS TO BE A LICENSEE? The bidding for the rights to manufacture Regis Philbin neckwear and dress shirts has reached such a fever pitch that manufacturers might pay an unprecedented royalty rate -- perhaps as high as 12 percent -- for what some believe could be a $100 million retail business.
And the big winner could be Regis, whose dark tone-on-tone shirt-and-tie combinations have helped create the surreal sense of drama on the top-rated television show, "Who Wants to Be a Millionaire?" Wholesalers are waiting in line to cut a deal with Regis.
"It is true," said Jim Griffin, Philbin's agent at William Morris. "We're not prepared to say anything ...