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Article: LEGER SETS UP SHOP.(Brief Article)
- Article from:
- WWD
- Article date:
- April 21, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PARIS -- Herve Leger has come full circle.
The designer has launched a new business and on Tuesday opened a small shop at 32 Rue du Bac here, a year after he lost control of his fashion moniker.
At the suggestion of Karl Lagerfeld, Leger's new label will be Herve L. Leroux. Lagerfeld actually anointed Leger with his first trademarked name in 1985. Leger's real surname is Peugnet. But BCBG Max Azria acquired the Herve Leger house and trademark in 1998 and a year later ousted the designer.
"It was a nightmare trying to find an untrademarked name, or a name my lawyer would agree to," said Leger, speaking from his tiny three-level space, which ...