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Article: Tribune Interactive Selects Leo Burnett and Starcom as Agencies of Record.
- Article from:
- PR Newswire
- Article date:
- April 26, 2000
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Agency to Develop National and Local Branding Strategies as Well as Creative
For TI's Portfolio of E-Commerce Businesses Enabled by Great Content
CHICAGO, April 26 /PRNewswire/ --
Tribune Interactive today announced that it has selected Leo Burnett as its agency of record. The agency is being retained to develop national and local branding strategies and advertising creative to support TI's portfolio of online businesses. In addition, Starcom Worldwide will be responsible for media buying services. Terms of the deal were not disclosed.
In March 2000, Tribune and The Times Mirror Company announced a merger agreement. When the ...