Article: BellSouth Further Releases Power of e-Interaction With Enhanced BellSouth Internet Service.

Company Renames Dial-up Internet Access Product, Offers $12.95 Price Point

ATLANTA, April 11 /PRNewswire/ --

BellSouth (NYSE: BLS) continued to stake its position in "e-space" when it announced today the re-branding of BellSouth.net Internet Service and feature enhancements to its dial-up Internet access product that offer customers greater value. Effective immediately, BellSouth's dial-up Internet access service has become BellSouth(R) Internet Service.

"Changing the product name is in keeping with BellSouth's overall strategy to create a singular look, feel and personality for the company," said Alice McCall, vice president, Consumer ...

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