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Article: RELATIONSHIP MARKETING.
- Article from:
- Music Trades
- Article date:
- December 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Music Trades Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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How Small Stores Can Use Their Customer Data To Gain A Competitive Edge (Part Three In A Series)
IN THE OCTOBER ISSUE of Music Trades I showed how relationship marketing can improve your bottom line. Properly implementing relationship marketing programs can help you predict the lifetime value of a customer. Lifetime value calculations show how you can predict profitability of customers over a period of time, thereby allowing you to structure your marketing program accordingly.
Relationship marketing can be a powerful tool. The ultimate result of relationship marketing is to develop customer loyalty in order to stabilize or increase your sales and gross ...