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Article: Digital Broadband Teams with Pagano Schenk & Kay to Launch Branding Effort.
- Article from:
- Business Wire
- Article date:
- May 5, 2000
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Business/Technology Editors
WALTHAM, Mass.--(BUSINESS WIRE)--May 5, 2000
Digital Broadband Communications, the country's premier broadband communications provider (BCP), announces its collaboration with Pagano Schenck & Kay Advertising for its corporate branding campaign. The theme of the campaign is based on a new tag line developed by Pagano Schenck & Kay for Digital Broadband: do amazing things. Initial annual budget projections are in the range of $8 - $10 million.
A Digital Broadband customer, Pagano Schenck & Kay is experiencing first hand the "amazing things" Digital Broadband's Communications Network (DBCN) provides. For example, by ...