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Article: smartRay.com and Showtime Networks Prove 'No Limits' to Advertising by Delivering Personalized Wireless Ads to Cell Phones, Pagers & PDAs.
- Article from:
- PR Newswire
- Article date:
- May 8, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Showtime Becomes First Premium Cable TV Network to Advertise on
Wireless Devices
NEW YORK, May 8 /PRNewswire/ --
smartRay.com, the world's leading mobile media network, is taking traditional outdoor advertising to a new level by redefining the medium as targeted, personal and portable. In a deal announced today, Showtime Networks has signed on to be smartRay's premiere advertising partner for entertainment-related mobile content.
The advertising campaign is a significant move for Showtime, marking the first step in a multi-part wireless strategy with smartRay. By sponsoring smartRay's Entertainment Channel, Showtime Networks will ...