Article: smartRay.com and Showtime Networks Prove 'No Limits' to Advertising by Delivering Personalized Wireless Ads to Cell Phones, Pagers & PDAs.

Showtime Becomes First Premium Cable TV Network to Advertise on

Wireless Devices

NEW YORK, May 8 /PRNewswire/ --

smartRay.com, the world's leading mobile media network, is taking traditional outdoor advertising to a new level by redefining the medium as targeted, personal and portable. In a deal announced today, Showtime Networks has signed on to be smartRay's premiere advertising partner for entertainment-related mobile content.

The advertising campaign is a significant move for Showtime, marking the first step in a multi-part wireless strategy with smartRay. By sponsoring smartRay's Entertainment Channel, Showtime Networks will ...

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