Article: Customer Relationship Management Offers Internet Service Firms a New Opportunity, IDC Says.

FRAMINGHAM, Mass., May 9 /PRNewswire/ --

Customer relationship management (CRM) represents a new opportunity for Internet service firms. According to IDC, the CRM service market represents a complementary extension of an Internet service firm's core services.

"Leveraging the similarities in the need for consulting, implementation, and operation services in the Internet service and CRM markets, Internet service firms are developing strategic initiatives to offer their clients CRM solutions," said Pooneh Fooladi, research analyst with IDC's Internet Services program. "By doing this, they are selecting an effective way to leverage existing expertise to ...

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