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Article: Ben & Jerry's goes to Unilever.(Brief Article)
- Article from:
- Ice Cream Reporter
- Article date:
- April 20, 2000
CopyrightCOPYRIGHT 2000 Ice Cream Reporter. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The acquisition of Ben & Jerry's by Unilever should prove to be highly beneficial to both companies and highly annoying to their competition. Unilever gets the big name product it has been needing to fill out its line in order to face of f in the superpremium ice cream segment with Dreyer's -- its chief rival in the U.S. and maker of the Dreamery superpremium ice cream line; and Nestle -- Unilever's closest rival in the worldwide ice cream market, and a newcomer itself in the superpremium category through the partnership it entered with Haagen-Dazs last summer. For Ben & Jerry's, the big prize is instant access to the distribution system of the world's leading ice cream ...
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Article: Unilever Replaces Ben & Jerry's ...
Dairy Foods;
January 1, 2001 ;
700+ words
... ... month full of protests in this quiet town as Unilever Plc replaced Perry Odak as CEO of Ben & Jerry's Homemade Inc. with longtime Unilever exec Yves Couette. Hours after the announcement, Ben Cohen and Jerry Greenfield issued statements ...
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