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Article: BODY SHOP UNVEILS ITS E-COMMERCE STRATEGY.(Body Shop International PLC)(Brief Article)(Statistical Data Included)
- Article from:
- WWD
- Article date:
- April 28, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LONDON -- The Body Shop International PLC is expanding its Web.
The beauty company Wednesday said it has formed a joint venture with Softbank Venture Capital to develop its e-commerce and Internet presence. Under the terms of the deal, Softbank will pay Body Shop an initial $15 million in exchange for a 24 percent stake in Body Shop Digital. The retailer will own 59 percent and the remaining shares will be reserved for employees and franchisees.
The company's e-commerce site is expected to be launched in the U.S. late this year, and then in the U.K. in the first half of 2001, a Body Shop spokesman here said. It then will roll out to other geographical ...