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Article: ANOTHER SIDE OF AUSSIE FASHION.(Melbourne Fashion Festival)(Brief Article)(Statistical Data Included)
- Article from:
- WWD
- Article date:
- May 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MELBOURNE, Australia -- The Australian fashion crowd is being pulled in two different directions.
Not to be overshadowed by the success of the trendy Sydney Australian Fashion Week, held annually in May, this city's industry organizers have geared up to refocus a spotlight on Australia's traditional fashion capital.
It seems to be working.
With more than $5 million generated in publicity and retailers reporting sales spikes throughout and beyond the week, the fourth installment of the annual Woolmark Melbourne Fashion Festival proved a big success.
The Melbourne Fashion Festival is a week-long program of fashion parades, exhibitions ...