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Article: COURTING THE SMALL STORES.(Moderate vendors and specialty stores)(Statistical Data Included)
- Article from:
- WWD
- Article date:
- May 3, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DALLAS -- Moderate vendors are romancing specialty stores with a renewed passion.
Several fashion firms, including Leslie Fay and Jerell, are rolling out marketing and merchandising programs to increase volume with specialty stores as they diversify their account base from the usual department store distribution.
The tactics include offering trendier styles, priority shipping, more regal labeling and hangtag programs, and intensified regional road outreach campaigns aimed at smaller stores that are too busy to attend every market.
As specialty store ranks continue to thin across the U.S., vendors said they are committed to helping the ...