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Article: BETSEY JOHNSON'S NEW CHAPTER.(Statistical Data Included)
- Article from:
- WWD
- Article date:
- May 3, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Betsey Johnson, who is still doing cartwheels on the runway, now wants to strike a balance between trendiness and seriousness.
Fashion's wild child, who had long kept her offbeat runway creations separate from the salable merchandise she sold in the stores, is offering a compromise. Starting for fall deliveries, Johnson will spice up deliveries with a group of 20 "totally extreme" items from the runways. That includes HotPants and motorcycle jackets.
"We were so focused on making everything so salable. But it's like turning off my light switch," she said. "I need to turn on that light switch."
In the past year, the designer and ...