Article: Use descriptive analysis to target markets for cheese.(Brief Article)

There might be as many descriptors for cheddar cheese sensory qualities as there are individuals eating the product. Consumer preferences and regional differences in cheddar manufacture play critical roles in its sensory profile. Previous attempts to classify the sensory qualities of cheese have involved examining the entire category of hard cheese, using limited sample quantities and sensory evaluators from outside the dairy industry.

Scientists at Mississippi State University (Department of Food Science and Technology, Box 9805, Mississippi State, MS 39762) concentrated their efforts on one type of cheese-cheddar-and utilized dairy industry sensory experts. ...

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