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Article: Brunswick's ambitious diversification push sails away;Boats, engines will keep firm's bottom line afloat.(Brief Article)(Statistical Data Included)
- Article from:
- Crain's Chicago Business
- Article date:
- May 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Brunswick Corp., which makes leisure products ranging from boats to bowling balls, is changing course and hoping for the best.
Brunswick is jettisoning its goal of aggressive diversification and betting that its watercraft and marine engines will continue to sell well even if the economy dives -- a risky wager, say industry analysts, who expect that market to sink if consumer confidence tanks.
"We're going to follow the growth wherever it takes us," says Brunswick CEO Peter N. Larson. "Whatever the mix ends up being, it ends up being."
Four years ago, the Lake Forest-based manufacturer hoped that in 2000, its recreation unit would be the equal ...