|
|
Article: Hair care suppliers at home on the Internet.(Brief Article)
- Article from:
- Chain Drug Review
- Article date:
- March 27, 2000
CopyrightCOPYRIGHT 2000 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK--Whether it is the promotion-intensive nature of the hair care category or the desire to educate consumers about the steady stream of new products, the business has clearly found a home on the Internet.
Without exception, every major hair care supplier has established a web site aimed at generating exposure for its products while building a bond with consumers. In some instances manufacturers have even launched sites for individual product lines.
For example, Procter & Gamble Co. (P&G) recently established product-specific sites in connection with two of its major introductions. In addition to a site created to promote its new Physique line ...