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The Arnell Group Lands Jose Cuervo Advertising Account.
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PR Newswire
- Article date:
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May 15, 2000
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Copyright informationCOPYRIGHT 2000 PR Newswire Association, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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STAMFORD, Conn., May 15 /PRNewswire/ --
In a joint announcement today United Distillers & Vintners/North America, importer and marketer of Jose Cuervo tequilas, and Jose Cuervo International, has assigned the Jose Cuervo account to The Arnell Group (AG), New York. The new agency of record for Jose Cuervo will provide national advertising services for both the Jose Cuervo and 1800 tequila portfolios, including Jose Cuervo Especial, the world's number one selling brand of tequila.
In announcing the Arnell appointment, Peter Isaia, director of advertising services for UDV, stated that the agency demonstrated an excellent understanding of the Cuervo business and its ...
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