Article: FEATURE/Nutritional Supplements Generate $22.5 Billion In Consumer Sales; Nearly two-thirds of adult Americans purchase and use nutritional supplements, a new market research report reveals.

Health Editors

FEATURE...

STEVENS, Pa.--(BUSINESS WIRE FEATURES)--May 18, 2000

Buoyed by rising consumer interest in improving the quality of life including health and wellness, the consumer market for nutritional supplements, encompassing vitamins, minerals and herbal supplements, totaled $22.5 billion in 1998. Total industry sales are projected to reach $27.2 billion in 2000 as more than 60% of adult Americans purchased and consumed nutritional supplements, according to a new market research study from Unity Marketing, Market for Nutritional Supplements: Vitamins, Minerals & Herbs -- Insights for Marketers on the Industry, the Trends, the ...

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