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Article: The knight who would be king .(Sir Martin Sorrell)(Brief Article)
- Article from:
- Advertising Age
- Article date:
- May 15, 2000
- Author:
CopyrightCOPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Martin Sorrell's original business plan for WPP Group was very clear: no ad agencies.
When Sir Martin left his job as corporate finance director of Saatchi & Saatchi (where he was known as the third brother) in 1986 to build his own business, his carefully thought-out strategy was to pursue plain-vanilla below-the-line marketing services companies in such areas as direct marketing, promotions and incentives. His unglamorous vehicle: tiny, publicly traded Wire & Plastic Products, a manufacturer of grocery store shopping baskets.
Saatchi and Interpublic Group of Cos. even made small, friendly investments in the venture, confident there would be no ...
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Article: Sir Martin Sorrell Keynotes at Omniture ...
Internet Wire;
February 5, 2009 ;
700+ words
... ... business optimization software, today announced that Sir Martin Sorrell, Group Chief Executive of WPP, the world leader ... services, will keynote at Omniture Summit 2009. Sir Martin Sorrell became chief executive of WPP in 1986 and during ...
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