Article: BURBERRY: FROM TRENCHES TO TOUCH.(Burberry Touch fragrance line)(Brief Article)

Article from:
WWD
Article date:
May 12, 2000
Author:
Copyright

LONDON -- Burberry is one of the hottest brands around. Now it wants the same image for its new fragrance line.

The British luxury company, which has been revived in the last two years by Rose Marie Bravo and her team, will launch Burberry Touch in September in association with its licensee, Inter Parfums of France. The women's and men's fragrances are a step toward making Burberry as big a player in beauty as it is in fashion and accessories.

"We wanted to introduce a fragrance with all the modernity that we've brought into the brand over the last two years," said Bravo, the former president of Saks Fifth Avenue who started her retail career as a ...

Read all of this article with a FREE trial

Related newspaper, magazine, and journal articles:

Article: Burberry.
Cosmetics International Cosmetic Products Report;  October 1, 2000 ;     452 words ...New Burberry Touch captures the sensuality of the outdoors ... Burberry. The fruity top notes of Burberry Touch For Women include cassis, dewberry ... complete the composition. Meanwhile, Burberry Touch For Men has initial tones of violet ...

Article: BURBERRY'S OPERATING NET JUMPS 103 PERCENT IN YEAR.(Brief ...
WWD;  June 9, 2000 ;     700+ words ... ... opening a major store in New York." Burberry also continues to tweak its collections ... fragrances -- under the label Burberry Touch -- in association with its licensee ... Bravo warned against thinking that Burberry had firmly turned the corner ...

Article: BURBERRY TO FLOAT UP TO 25%.(securities to be ...
WWD;  December 1, 2000 ;     700+ words ... ... However, expanding and improving Burberry's retail network is clearly a ... strategic priority. In recent months, Burberry unveiled a 16,000-square ... launch of women's and men's Burberry Touch fragrances. Since coming on board ...

Article: BURBERRY TAKES NEW LOOK TO CALIFORNIA.(Brief ...
WWD;  October 25, 2001 ;     700+ words ... ... Women's and accessories account for about 65 percent of floor space. Also on site are the new Burberry Baby, Burberry London lingerie and Burberry Touch collections, as well as home and luggage. The warmth and wit of the London flagship prevail ...

Article: Burberry Ready to Add New Touch Scent in May.
WWD;  April 18, 2003 ;     700+ words ... ... the potential to help triple the Burberry fragrance business." Munafo believes ... has a shape that mirrors that of Burberry Touch, is inspired by spools of thread ... outer packaging is of the signature Burberry check in shades of pink. The fragrance ...

Article: City: Bravo for Burberry The stormy clouds over Britain's ...
The Sunday Telegraph London;  July 9, 2000 ;     700+ words ... ... autumn. Bravo is also keen to build Burberry's golfing heritage. A women ... summer 2001. "Golf is natural for Burberry with its British values," says ... other sports will be given the Burberry touch. But she reveals that Menichetti ...

Article: STARS AND STRIPES Before Rose Marie Bravo arrived, ...
The Independent - London;  June 6, 2001 ;     700+ words ... ... from Gucci. The average age of a Burberry customer has fallen from 50-plus to mid- 30s. A key part of Burberry reinvention was the extension of ... jeans have been launched. And a Burberry Touch fragrance initiated last year has ...

Article: In touch. (Memo Pad).(ad campaign for Burberry's new ...
WWD;  September 13, 2002 ;     565 words ...Burberry Touch is playing off its name in its fall ... Officiel, British Vogue and British Elle. Burberry Touch, launched in fall 2000 by Inter Parfums ... and marketing in its first year. A Burberry official declined to divulge 2002 ad ...

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!

Find articles, research, and archives