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Article: Grateful clients prefer tie-dye apparel.
- Article from:
- Wearables Business
- Article date:
- May 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Advertising Specialty Institute, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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They aren't just for Dead Heads anymore
The Grateful Dead may be gone, but they are not forgotten. And as long as tie-dyed shirts are around, people will be forever reminded of one of the greatest jam bands in rock 'n' roll history.
And like most everything else from the old counterculture era, tie-dyes have gone mainstream and just may fill a promotional niche in any number of clients' programs.
When most people see tie-dyed shirts, they think of the Dead. If you ever went to a Grateful Dead show -- or, in many cases, a couple of hundred of them -- you saw an audience filled with joint-smoking hippies wearing tie-dyed shirts typically made by ...