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Article: TV ad leaders boost spending 8 percent: Ad Age. (Advertising Age)
- Article from:
- PR Newswire
- Article date:
- February 22, 1988
CopyrightCOPYRIGHT 1988 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TV AD LEADERS BOOST SPENDING 8 PERCENT: AD AGE
CHICAGO, Feb. 22 /PRNewswire/ -- The nation's top 25 television network advertisers spent $8.81 billion on TV advertising in 1987, an average increase per advertiser of 8.4 percent over 1986 levels, according to Broadcast Advertisers Reports figures published in Advertising Age (Feb. 22).
Only five of those advertisers, including Procter & Gamble Co., which decreased its network TV ad spending about $75 million last year, spent less in 1987 than a year earlier.
P&G spent $377.6 million with the major networks last year, a 16 percent drop from its 1986 spending. It marks the second straight ...