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Article: GNC AWARDS CONTRACT TO OPTIMUM NUTRITION.
- Article from:
- Health Products Business
- Article date:
- May 1, 2000
CopyrightCOPYRIGHT 2000 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Optimum Nutrition has entered into a four-year agreement with General Nutrition Corporation to manufacture powdered nutritional drink mixes under the Pro Performance brand name. CEO Tony Costello and President Michael Costello head Optimum Nutrition. According to Tony Costello, "This is not an ordinary contract manufacturing agreement. It is more of a strategic alliance and partnership that will significantly increase the brand awareness of both GNC and Optimum Nutrition products."
When asked about the contract specifics, Michael Costello commented, "We will be manufacturing over 100 SKUs of existing Pro Performance products. In addition, our ...