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Article: VOD: How High is Up?(Industry Trend or Event)
- Article from:
- Cable World
- Article date:
- May 8, 2000
- Author:
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Copyright informationCOPYRIGHT 2000 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Making Sense of the VOD/SVOD hybrid
Cable operators are entering an interesting 18 months where they'll get to play with video on demand and subscription video on demand services.
Over the next year and a half, operators will be testing a variety or programming, marketing, packaging and technological schemes to determine what's the proper VOD/SVOD mix in their future interactive video offerings.
There is little doubt among operators that VOD will work. The question is how high can operators drive revenue? A corollary question is the role SVOD will play in a VOD world.
PPV and home video provide an important early lesson. Hit movies ...
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