Article: Sie's SVOD Quest.(Company Business and Marketing)

Few business executives can carry a torch like John Sie. Like a Bible-pounding preacher or a lecturn-thumping politician, the Starz Encore chairman/CEO has been preaching the gospel of subscription video-on-demand for more than a year.

Sie firmly believes that SVOD -- giving subscribers a library of content whenever they want it with VCR capabilities for a flat monthly fee -- is the next big business paradigm for cable. Under the Starz Encore model, unlimited movies will be offered to premium subscribers three to four months after a PPV-VOD window for about $6 per month.

Since last April, Starz Encore's studio deals have included SVOD rights, which Sie ...

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