Article: Aiming to rise with a new name; St. Paul's West Side is refashioning itself as `District del Sol'.(NEWS)

More than three decades after Guillermo and Gloria Frias turned a former bait shop into a successful Mexican restaurant on St. Paul's West Side, they are embracing the business strip's rechristening as the District del Sol.

They had the name and logo of the rising sun over the river painted on the facade of their Boca Chica Restaurante on Concord Street even before the new name became official Friday.

"It's a symbol for the community that brings us together," Guillermo Frias said. He's hoping the brightly colored emblem will catch the eye of Cinco de Mayo revelers expected to crowd the neighborhood this weekend.

West Side boosters are banking ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!