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Article: Harvard University Press Graduates to The PressFile.
- Article from:
- PR Newswire
- Article date:
- May 25, 2000
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MIAMI, May 24 /PRNewswire/ --
Small Company announced today Harvard University Press selected The PressFile to manage its media relations and book tours. The newest version of The PressFile, designed by publicists for publicists, manages media relationships from the desktop to the Web.
"We chose to replace our existing media management tool with The PressFile," said Mary Kate Maco, Publicity Director for Harvard University Press, "because it lets our publicists work the way they want. They can track their media contacts, plan book tours, research media targets on the Web, and even send personalized letters, email and faxes all in one easy-to-use ...