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Article: PowerBar Inc. Named Nutritional Energy Bar Supplier To America's Olympic Team and the 2002 Olympic Winter Games.
- Article from:
- PR Newswire
- Article date:
- May 30, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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- Relationship Marks First Official Supplier
Designation for the Nutritional Energy Bar Market -
BERKELEY, Calif., May 30 /PRNewswire/ --
PowerBar Inc. has been named as an Official Supplier to the U.S. Olympic Team, marking the first time that an energy food has been officially aligned with America's athletes. The suppliership will also encompass the 2002 Olympic and Paralympic Winter Games in Salt Lake City, and the 2002 and 2004 U.S. Olympic Teams in the Nutritional Energy Bar category.
In this agreement with the Olympic Properties of the United States (OPUS), the joint marketing effort between the Salt Lake Organizing Committee ...