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Article: Automotive; VW Jetta makes techno music and Zen feel just right for ride through the French Quarter.(Brief Article)
- Article from:
- Advertising Age
- Article date:
- May 29, 2000
CopyrightCOPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Volkswagen: "Synchronicity" :60
Arnold Communications, Boston
Director: Gerard de Thame, HSI Films Creative directors: Alan Pafenbach and Lance Jensen.
Moving through the streets of the French Quarter in New Orleans in a black Volkswagen Jetta, a pair of Generation X Yuppies plug in a techno music CD and marvel at how the rhythms of the world mimic the ambient vibe inside their vehicle. Think Zen, think All One Consciousness. This is the modern industrial world as transcendental vehicle, raising consciousness to a higher level, or in this case, a higher decibel. The car looks great, and those windshield wipers would make great snare brushes for ...