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Article: New pursuit; `Sports Afield,' long a magazine devoted to the thrill of the chase of fish and game, bowed to changing times and interests and now serves a more modern sort of outdoors enthusiast.(SPORTS)
- Article from:
- Star Tribune (Minneapolis, MN)
- Article date:
- November 5, 1999
- Author:
CopyrightCOPYRIGHT 1999 Star Tribune Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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1/3 The rhinos have been replaced by rock climbers, the thrashing trout by trail runners.
For 112 years, Sports Afield - The Original Outdoor Sports Magazine, as it once called itself - provided the latest skinny on duck decoys, Remington rifles and training your retriever. Now, the remade Hearst Communications publication has become a symbol for the changing ways in which Americans recreate: Grizzled ol' hunters and fisherfolk are on their way out. Mountain biking, kayaking and hiking, if you follow the demographics and other marketing research, are the way to the hearts and disposable income of today's outdoor enthusiasts.
"Forty or fifty ...