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Article: Sun Country seeks to bring passengers aboard with light-hearted ad campaign; Ads call attention to scheduled service.(BUSINESS)
- Article from:
- Star Tribune (Minneapolis, MN)
- Article date:
- May 6, 1999
- Author:
CopyrightCOPYRIGHT 1999 Star Tribune Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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1/3 Taking the same light-hearted advertising approach as Southwest Airlines, Sun Country Airlines has begun a multimedia campaign calling attention to its conversion to regularly scheduled, low-fare service.
In newspaper and radio ads that began Wednesday and on upcoming billboard displays and TV spots, Mendota Heights-based Sun Country will poke some fun at itself while positioning fresh-faced President and CEO Bill La Macchia Jr. as a central pitchman. Sun Country employees giggled Wednesday when La Macchia's advertising roles were described to them at a company meeting.
Though some ads indirectly refer to dominant rival Northwest Airlines, ...