|
|
Article: In search of Fiat's soul.
- Article from:
- The Economist (US)
- Article date:
- June 3, 2000
CopyrightCOPYRIGHT 2000 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
TURIN
Italy's Fiat wants to become Europe's equivalent of General Electric. But can it succeed in adding services of all kinds to the things it makes?
ON JUNE 5th Paolo Fresco, chairman of Fiat, Italy's largest industrial group, will sit before its annual general meeting to answer shareholders' questions.
The occasion, rarely easy, will be more fraught than usual. Since the group's announcement on March 13th of a joint venture in the car business with General Motors (GM), investors have questioned Fiat's future. If it can no longer compete by itself in cars, where is it hoping to compete? Should it be thinking of quitting the car business ...