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Article: NEW TATLER IMAGE SHAKES COMPETITION.(Brief Article)(Statistical Data Included)
- Article from:
- WWD
- Article date:
- June 2, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LONDON -- Tatler is undergoing another renaissance -- and its main competitor doesn't like it.
Geordie Greig, the editor of the British magazine since last August, has injected a new vigor into the magazine. As a result, Tatler is once again adding circulation after a decline in the last few years of the tumultuous reign of its former editor Jane Procter.
But Tatler's been a bit too eager to proclaim its renewed success, at least in the eyes of its main competitor, Harpers & Queen. Tatler recently sent a postcard to its advertisers trumpeting the fact that it had overtaken Harpers & Queen in circulation. The card unfortunately failed to record that ...