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Article: Betsey Johnson: building volume in the sun. (opens Florida women's clothing store)
- Article from:
- WWD
- Article date:
- January 6, 1988
- Author:
CopyrightCOPYRIGHT 1988 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BETSEY JOHNSON: BUILDING VOLUME IN THE SUN
Betsey Johnson's first Florida store, which opened at the end of November, posted first-month sales averaging $10,000 a week, said Betsey Johnson, president of the company bearing her name.
"Traffic went up during Christmas. However, this is not a feast and famine crowd --they are more consistent," the designer said.
The 1,000-square-foot duplex in Coconut Grove, which opened Nov. 27, follows the design formula of Johnson's other stores: The walls are hot pink and the floors black and white checkerboard. Johnson, who flew to Miami, added her personal touches: murals and furniture reflecting the ...