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Article: Fighting the online war; Microsoft trails four other sites in Web battle for local audience.(BUSINESS)
- Article from:
- Star Tribune (Minneapolis, MN)
- Article date:
- October 25, 1998
- Author:
CopyrightCOPYRIGHT 1998 Star Tribune Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Newspapers and other traditional media outlets are doing better with their online services than giant competitor Microsoft. But although its Twin Cities rivals are leading, they are not ready to claim victory.
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Chalk up the first round of the online wars to the dinosaurs.
Two years after Microsoft Corp. announced ambitious plans to compete with newspapers and other traditional media outlets for local audiences and advertisers, the Seattle software giant has yet to wring a profit out of its nine online city guides.
Twin Cities Sidewalk, which Microsoft rolled out in July 1998, remains an unprofitable and distant fifth in the battle ...