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Article: The Media, Pharmaceutical Companies, and Consumers.(Brief Article)
- Article from:
- USA TODAY
- Article date:
- May 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Society for the Advancement of Education. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TURN ON your television set or pick up your favorite magazine and there they are, snazzy commercials and advertisements hawking the latest prescription drugs for every conceivable mild or even serious malady that seems to plague 21st-century Americans: heartburn, allergies, mood and anxiety problems, motion sickness, overactive bladders, cholesterol, smoking addiction, arthritis, even mild diabetes. Pharmaceutical companies have come out of the doctor's office and plunged right into your living room. Instead of trying to persuade pharmacists and physicians about their latest products, they're going directly to the consumers. The hype is the kind usually reserved for ...