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Article: Clear targeting sets Tate Modern apart from Dome; Tate Modern has avoided the publicity fiasco suffered by the Dome because its marketing has made the most of its clear product offering, says Nick Higham.(Brief Article)
- Article from:
- Marketing Week
- Article date:
- June 8, 2000
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The Greenwich Dome had a record number of visitors last bank holiday Monday: more than 34,000. The queues, reportedly, were manageable - which is just as well because if the Dome's to meet its revised target of 7 million visitors it might have to pack in upwards of 30,000 on several more days between now and the end of the year.
Coincidentally Tate Modern, in the old Bankside power station, was also packed on bank holiday Monday. About 25,000 people queued for at least 45 minutes along the Thames, braving intermittent showers, before being let into the new museum of modern art's huge Turbine Hall in batches of 500 (all this so those in the galleries could ...