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Article: Holocaust exhibition seeks mass appeal; Delaney Lund's ads for the forthcoming ukp17m Holocaust exhibition are provocative, but strive hard not to cause offence, says Brian Wheeler.(Brief Article)
- Article from:
- Marketing Week
- Article date:
- June 8, 2000
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The Imperial War Museum's ukp17m Holocaust exhibition, which opens this week, will be backed by a major press, poster and cinema campaign. But Delaney Lund Knox Warren - more used to extolling the virtues of Ambrosia rice and Triumph bras - has had to tread a fine line between causing offence and raising the exhibition's profile.
Creative directors Gary Betts and Malcolm Green have been working on the project since last year, when the museum took the unprecedented step of hiring an advertising agency to promote the permanent National Lottery-funded exhibition.
And they have been acutely aware of the sensitive nature of the brief, seeking advice from ...