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Article: Selling time; Americans know how to cash in on an event, and the year 2000 provides a once-in-a-dozen-lifetimes opportunity to market, party, manufacture, party, promote, party, and sell, sell, sell the great rollover of history's odometer.(NEWS)
- Article from:
- Star Tribune (Minneapolis, MN)
- Article date:
- January 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Star Tribune Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Some societies commemorate historic events by building monuments. American culture turns them into crazes and commercial franchises.
The dawn of the nuclear age saw an explosion of "atomic" foods, films and fashions. The Bicentennial was an outpouring of red-white-and-blue opportunism, and Christmas is celebrated at the checkout line as much as in church. Now comes the marketing opportunity of a hundred lifetimes: the millennium.
Across the country, marketing teams already are mobilizing to seize the day.
Some power plays have been unabashedly brazen. The Millennium Society, a private organization based in Washington, D.C., made a bid to ...
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Article: Italian Heritage - Special Commemorative Cancellation Salutes ...
Italian Voice, The;
November 30, 2000 ;
537 words
... ... Cancellation Salutes Roma-New York (on the eve of the third Millennium) As cultures around ... future with a new millennium, New York City is celebrating ... theme: "Rome-New York at the Threshold of the Third Millennium". "The similarity ...
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