Article: Grand Met rejects LVMH alternative to Guinness deal; Three-way spirits merger proposal called for spinoff of Pillsbury Co.(BUSINESS)

The British owner of Pillsbury Co. rejected a merger alternative Friday that called for the spinoff of the Minneapolis-based company.

LVMH Moet Hennessy Louis Vuitton SA, led by Chief Executive Bernard Arnault, has proposed the sale of Grand Metropolitan PLC's Pillsbury and Burger King, along with Guinness PLC's beer holdings, to clear the way for a three-way spirits merger that would include LVMH.

Paris-based LVMH, the largest investor in Pillsbury parent Grand Met and Guinness, sells Dom Perignon, Moet & Chandon champagne, Hennessy cognacs and luxury items such as Louis Vitton luggage.

Grand Met and Guinness, both of London, announced in May ...

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