Article: FCB Worldwide Launches FCBi and Analytici Brands Offering Proprietary Interactive Customer Relationship Management Solutions.

NEW YORK, June 14 /PRNewswire/ --

FCB Worldwide, a leading global advertising agency and part of True North Communications Inc. (NYSE: TNO), today announced the formation of a new global brand: FCBi. The agency said that it is combining its FCB Direct and FCB Digital operations and linking them to its new database capability to create FCBi. This reflects the agency's growing customer relationship management practice, a field that is rapidly evolving in the new interactive era. The newly combined operation ranks as a top-ten worldwide direct and interactive agency operation, with more than 850 employees in 33 offices in 27 countries.

In addition, FCB ...

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